The Marq

The New Standard for Saigon’s Elite Address

The Marq, located at 29B Nguyen Dinh Chieu Street in the prestigious Da Kao Ward of District 1, is more than just a luxury condominium—it is a vertical expression of opulence and a coveted centerpiece in Ho Chi Minh City’s exclusive real estate market. Developed by the internationally renowned Hongkong Land in collaboration with local partners like An Khang (or Hoa Lam Corporation in some earlier references), this project represents the pinnacle of sophistication, blending international design standards with the irreplaceable value of a prime District 1 location.

Launched to cater to the ultra-high-net-worth segment, The Marq comprises two sleek 26-storey towers, housing a total of 515 opulent residences, ranging from 1-bedroom apartments to expansive Penthouses. The entire development sits on a meticulously planned land area of 5,146.4m$^2$. Completed and handed over around early 2022, it has quickly transitioned from a vision on paper to a tangible symbol of luxury, privacy, and exclusivity in the heart of the city, standing as a testament to Hongkong Land’s 130-year legacy of creating exceptional property assets across Asia.

The project’s central promise is a lavish hideaway in the heart of a mega-city. By combining the convenience of being moments away from the city’s Central Business District (CBD), consulates, and cultural landmarks, with resort-style amenities situated on the rooftop, The Marq offers an unparalleled lifestyle. Its success is rooted in its ability to deliver world-class interiors, private elevator lobbies for larger units, and a scarcity of new luxury supply in the densely built-up District 1, guaranteeing its status as a high-value investment and residential sanctuary.

The Irreplaceable Value of a District 1 Location

A. The Golden Triangle of Ho Chi Minh City

The Marq benefits from a location that is, by definition, irreplaceable. District 1 is the historical, cultural, and commercial core of Ho Chi Minh City, and the Da Kao Ward specifically is characterized by a blend of old colonial architecture, modern Grade A office towers, and foreign diplomatic missions. This density and historical importance mean that land for new, large-scale residential projects is extremely rare, contributing significantly to the project’s intrinsic scarcity and value.

Key Location Advantages:

• Diplomatic and Financial Hub: The project is located within a 1-kilometer radius of the US Consulate General, the British Consulate General, the German Consulate General, and several other foreign consulates. This proximity attracts a large population of diplomats, expatriate executives, and wealthy locals who prioritize security and convenience.
• CBD Accessibility: It offers easy access to major commercial centers and Grade A office buildings, making the daily commute for top-tier executives minimal.
• Cultural Landmarks: Residents are minutes away from iconic city landmarks, including the Notre-Dame Cathedral Basilica of Saigon, the Saigon Central Post Office, the Independence Palace, the Opera House, and the vibrant Nguyen Hue Walking Street.
• Connectivity: Despite being in the heart of the city, the location offers relatively easy access to the Tan Son Nhat International Airport, typically taking around 15–20 minutes by car.

The project’s prime address—29B Nguyen Dinh Chieu—is a silent affirmation of the owner’s elite status and financial success, solidifying its position in the city’s luxury property segment.

B. Scarcity and Capital Preservation

District 1 is increasingly regulated to prioritize commercial and administrative functions, severely restricting the approval of new residential developments. This market dynamic creates an environment where existing luxury residential supply, particularly projects like The Marq that have secured long-term ownership rights (Freehold for Vietnamese and 50-year ownership for foreigners), becomes highly valued. The scarcity of comparable land plots and the “completed” status of the project ensure a strong foundation for capital preservation and appreciation, distinguishing it from off-plan developments. The local market prediction for District 1 property is a continuous increase in transaction prices due to this supply shortage.

Architectural Design and Interior Excellence

A. The Visionary Developer and Design Team

The project’s quality is fundamentally guaranteed by its main developer, Hongkong Land (HKL), a major listed property group with a 130-year heritage of developing world-class properties across Asia, including major office towers and luxury residences in Hong Kong, Singapore, and Jakarta. This heritage translates directly into the meticulous execution and premium materials used in The Marq.

Key Design Partners:

• Architectural Design Consulting: P&T Consultants, a respected name in regional architecture.
• Structural Design Consulting: Arup Group.
• Landscape Design: Ecoplan Asia.
• Construction Contractor: Coteccons, one of Vietnam’s most reliable high-rise construction firms.

B. The Design Philosophy: Modern Elegance and Privacy

The design of The Marq is characterized by a fusion of contemporary architecture with a focus on natural light, space, and uncompromising privacy.

• Ceiling Height and Windows: All units feature generous 3.2-meter high ceilings, a notable luxury in high-rise living, complemented by large, full-height glass facades that maximize the stunning panoramic views of the CBD and the city skyline.
• Premium Finishes: Interiors boast an elegant palette, featuring marble flooring in living areas, marble walls in the bathrooms, and high-quality imported fittings. The project features top-of-the-line kitchen and bathroom appliances, often from esteemed brands like Koller and Gessi, ensuring a move-in ready, five-star experience.
• The Private Lift Lobby: A standout feature in the larger, more exclusive units (Special 3-Bedroom, 4-Bedroom, and Penthouse) is the provision of a private elevator lobby. This feature enhances exclusivity and security, allowing residents to step directly from the elevator into their private foyer, an amenity highly sought after by high-profile residents.
• Smart Features: Units are equipped with modern conveniences, including a smart mirror system installed in the bathrooms of select units, demonstrating a commitment to integrating technology into the luxury lifestyle.

The Sky Club: Resort Amenities on the Rooftop

The defining lifestyle element of The Marq is the Sky Club, a resort-themed amenity deck crowning the 25th and 26th floors of the towers. This elevated space offers residents a sanctuary away from the hustle of District 1, all while providing breathtaking, unobstructed city views.

Key Amenities at The Sky Club:

1. City View Infinity Pool: A signature 30-meter long infinity lap pool that appears to blend seamlessly with the Ho Chi Minh City skyline, complemented by a dedicated Kid’s Pool and sun deck.
2. Wellness Facilities: A fully equipped, modern Sky Gym with floor-to-ceiling windows, offering a motivating workout environment with panoramic views. This area also includes a Jacuzzi and separate male and female Sauna rooms for relaxation.
3. Social and Entertainment Spaces:
   • Sky Bar and Sky Dining: Premium spaces for socializing and private entertaining, offering a curated experience for residents and their guests.
   • Banquet Room and Private Kitchen: A sophisticated space that can be reserved for private functions, dinner parties, and large gatherings.
   • Library and Sky Alcove: Quiet areas for reading, work, or reflection, offering a tranquil escape.
   • BBQ Area: An outdoor setting for casual family or community gatherings.
4. Green Spaces: Despite its vertical nature, the rooftop features lush Landscaped Gardens and green spaces, offering a calming, natural environment that is scarce in a downtown setting.

These amenities, professionally managed, create a holistic lifestyle, fulfilling the promise of a “lavish hideaway” that elevates daily living to a resort experience.

Apartment Configuration and Ownership

The Marq offers a sophisticated product mix tailored to different segments of the elite market, all delivered in a fully finished condition, minimizing move-in costs and effort.

A. Unit Types and Sizes

The 515 units are distributed across a range of high-quality designs:

Unit Type	Area Range (Approx.)	Key Feature	Target Audience
1 Bedroom		High-end efficiency	Young professionals, singles, investors (high rental yield).
2 Bedrooms		Standard family unit	Young couples, small families, expatriate managers.
3 Bedrooms (Standard)		Spacious family living	Affluent local families, senior expatriate professionals.
3 Bedrooms (Special)		Private Elevator Lobby	Discerning buyers prioritizing privacy and space.
4 Bedrooms		Private Elevator Lobby	Large families, C-suite executives, high-profile residents.
Penthouses		Private Elevator Lobby, maximum views	The ultimate luxury segment, tailored for bespoke customization.

B. Legal and Handover Status

• Completion: The project was completed and handed over on schedule, around February 2022.
• Ownership Tenure:
  • Vietnamese Citizens: Freehold (Long-term ownership).
  • Foreigners: 50-year ownership, with the possibility of extension subject to prevailing Vietnamese laws. This is the standard, secure tenure for foreign buyers in Vietnam.
• Handover Condition: All apartments are handed over Fully Finished with top-tier international standard materials, including kitchen cabinets, luxury flooring, sanitary ware, and air conditioning systems.

Investment and Rental Market Dynamics

The Marq’s strategic positioning in District 1 makes it a highly desirable asset for both owner-occupiers and investors, offering premium pricing and robust rental income potential.

A. Sales Price and Valuation

The sales prices reflect the triple premium of Developer Quality (Hongkong Land), Prime Location (District 1), and Product Scarcity.

• Price Benchmark: Initial selling prices started from approximately $7,900 USD per square meter ().
• Resale Pricing (Indicative): Current resale prices in mid-2025 demonstrate strong appreciation, with asking prices ranging from $7,000 – $8,500 USD per square meter and up, depending heavily on the view, floor level, and unit size/type (private lift access units command a significant premium).
  • 1 Bedroom: Approx. (approx. ).
  • 2 Bedrooms: Approx. (approx. ).
  • 4 Bedrooms: Can exceed (approx. ).

The stability of the Hongkong Land brand and the operational management by an international firm like Savills ensures that the long-term value and maintenance quality remain high, reinforcing the investment thesis.

B. The Premium Rental Market

The rental market for The Marq is robust, driven almost exclusively by the high-value expatriate community and corporate leasing demand.

Apartment Type	Monthly Rent (Unfurnished/Furnished)	Target Tenant Profile
1 Bedroom		Corporate singles, regional managers.
2 Bedrooms		Expatriate couples, small families.
3 Bedrooms (Private Lift)		C-level executives, diplomats.
4 Bedrooms		Large expatriate families, embassy personnel.

The high rental rates translate to competitive rental yields compared to many major global cities. The security, privacy (especially with private lifts), and proximity to consulates and Grade A offices make The Marq a default choice for corporate relocation packages, ensuring consistently high occupancy rates and premium lease terms.

Living at The Marq: Security, Management, and Fees

The lifestyle at The Marq is supported by institutional-grade property management and security protocols, essential for attracting and retaining its sophisticated resident base.

• Professional Management: The property is managed by an international, high-standard management company, often Savills or a similar globally recognized brand, ensuring the maintenance of the luxury common areas and the Sky Club.
• Security: A 24/7, multi-layered security system is in place, covering access points, common areas, and parking, providing the necessary assurance for high-profile residents. The exclusive access provided by private elevator lobbies for large units further enhances unit-level security.
• Fees: Service fees are transparent and positioned at the premium end of the market, reflecting the level of service and maintenance:
  • Management Fee: Approximately (approx. ), which is standard for a super-luxury District 1 project.
  • Car Parking: Fees are structured by basement level, ranging from , a premium price point reflecting the scarcity of parking in the CBD.

Conclusion

The Marq apartment project in District 1 is not merely a residence; it is a meticulously crafted urban trophy asset. Its success is a direct result of the collaboration between the globally recognized Hongkong Land and local partners, delivering an aesthetic, quality, and location proposition that is virtually impossible to replicate in Ho Chi Minh City’s core.

By offering 515 luxury residences that seamlessly integrate private luxury (e.g., private elevator lobbies and 3.2m high ceilings) with resort-level amenities (The Sky Club’s infinity pool, gym, and sky bar), The Marq has set a new benchmark for super-luxury apartment living. For the owner-occupier, it offers a tranquil, secure, and prestigious home right in the center of the action. For the investor, it provides a stable, high-capital appreciation asset with an assured stream of premium rental income from the highly demanding expatriate and diplomatic community. In the highly competitive, yet extremely constrained, District 1 market, The Marq stands as a rare and lasting emblem of sophistication and enduring value.